From market stall to browser.
The challenge
Fresh juices, personal contact and the energy of the Viktualienmarkt: Chico’s Saftbar has a personality of its own. It needed to be recognisable at the stall, on the website and across its communication.
Our contribution
- Brand: Wordmark and symbol, typography and colours, with applications for posters, price displays, cups and stickers.
- Website: An interactive WebGL experience that translates the character of the stall into a digital space.
- Marketing: Concepts for short-form video, seasonal offers and product-related promotions.
- Project management: Coordination of the website, content, promotional materials and on-site activities.
Lighting and the stall
The lighting concept distinguishes preparation areas, the counter and signage. Good visibility during preparation goes hand in hand with an inviting product presentation. Different lighting scenes account for the time of day, operations and energy use.
One presence across every channel
A shared design connects a visit to the stall with the website and social media. The project shows how retail consultancy, brand work and technical delivery can work together.
Visit Chico’s Saftbar
