Find music. Build a recognisable brand.
The challenge
DayFox Club serves creators looking for music for their videos. For its market launch, the platform needed clear positioning, a consistent brand identity and a website that helps users find the right offer quickly.
Our contribution
We were responsible for project management, visual brand development, web design and the marketing concept. The work connected launch preparation with the design of the actual user experience.
- Project management: Launch planning, feature prioritisation and coordination of design, technology and content.
- Brand: A coherent visual identity for the platform and its communication.
- Website: Information architecture and interfaces guiding users from their first visit to a download.
- Marketing: Positioning and reaching creators through suitable channels.
Helping people find their way
Music selection and licensing information needed to be easy to understand and access. Brand and interface were therefore considered together: What does the offer promise, how is it explained and how do users find their next step?
Visit DayFox Club
